The EU Pay Transparency Communications Toolkit
The easiest pay communications you’ve ever created
End-to-end toolkit | Pre-written for the EU Pay Transparency Directive | Adjust and deploy
You need everyone to understand your pay approach - today and in the future.
Translating technical reward concepts into plain English everyone understands is hard. And with all your other priorities, comms go to the bottom of the list.
If you’re in HR, terms like compa ratios and pay compression feel like a whole other world.
And if you’re in Reward, you’re a pro with data but may be less confident with words.
Does it really matter if there’s a lag in communication?
Yes, it does.
You might want to start with compliant pay processes and frameworks and build from there. But without effective communication, you end up in a negative cycle.
Communications are key to compliance
This pattern repeats.
Next year, you still need to address pay gaps leadership thinks are closed. So, you request a bigger pay review budget.
And still nothing sticks.
Unless you get your comms right first time.
Unlock greater transparency with pay communications
Pay transparency is proactive. It’s about addressing existing pay gaps now and creating frameworks which avoid them in future. But that won’t happen if HR and Reward are the only ones who understand the approach.
You need to outline your pay philosophy, be clear about how you’ll address gaps over the long-term and get managers bought in to your approach. You do that by creating comms and guidance that are:
Jargon-free and engaging
Explain why pay transparency really matters to leaders and managers in terms they understand and connect with.
Clear on the manager role
Stop inappropriate pay increases by giving managers the support they need to make effective pay decisions every time.
Focused on your pay journey
Comms move you towards your next step, whether that’s applying salary frameworks for the first time, full pay transparency or somewhere in between.
Your pay transparency communications options
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Then waste more time editing and cross-checking than if you wrote them.
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Except you don’t have anywhere near enough time to create everything you need.
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But you don’t have tens of thousands of Euros to cover the cost and what you really want is clarity and action.
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Adapt the only specialist pay transparency comms toolkit on the market. Get ahead with straightforward, compliant templates created by a Reward communications expert.
The EU Pay Transparency Communications Toolkit
80% done on day one | Frees up around 100 hours of your time
Relax knowing these templates were researched and developed by an expert helping you ensure compliance with local pay transparency laws.
Reduce legal risk
Plug-and-play design with in-built guidance ensures you can quickly:
Reflect local laws.
Adapt the content.
Apply your brand.
Quick to adapt
Communicate in days, not months. Drop your pay framework details into the templates you need to align HR, recruitment and managers and drive lasting change.
Rapid rollout
Your pay approach only works if it’s understood. The templates translate legislation and reward information into everyday language, so you’re already on the front foot.
Written for action
Why spend €50,000+ on an expensive agency when you can spend a few thousand? Get the reward expertise without the heavy fees.
Cost effective
What the communications templates don’t do
It would be great to give you a template which covers everything, but that just isn’t possible. So, here a few things the templates can’t do.
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The templates have been created by a Reward communications expert and are compliant with the EU Pay Transparency Directive and local legislation. They’re not a substitute for legal advice.
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You’ll need to complete the templates to make them relevant to your organisation. Contact me to discuss our done-for-you and review services.
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Frequently asked questions (FAQs) are included with your templates. While there will always be some questions I can’t predict, I provide you with a feedback approach to help you adjust your FAQs .
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The templates assume you’re clear on your overall approach, pay frameworks and challenges. Speak to me if you need pre-comms reward support.
Who created The EU Pay Transparency Communications Toolkit?
I’m Becky Hewson-Haworth, a reward communications expert. I get why reward comms can feel complicated.
For the last 20 years, I’ve worked at the heart of reward. I’ve evaluated and benchmarked roles, run multiple salary reviews, created pay structures, and conducted gender pay gap analyses.
Every time, the piece that makes the difference is crafting clear, actionable comms that mean something to the audience.
“When I create reward communications I want people to read and understand them. Less 'in accordance with our pay philosophy, your role has been identified as sitting within range X with a compa ratio of Y' and much more 'Your salary sits just above the middle of the range. That’s because…'.
— Becky Hewson-Haworth, MA HRM | Founder | Clarion Call Communications
The difference is this
Clear reward comms written in plain English.
Compliance.
Equitable pay adjustments.
Effective pay conversations that build trust, engagement and performance.
Confusing comms full of technical jargon.
Your managers nodding along.
Legal risk.
With The EU Pay Transparency Communications Toolkit
Real understanding.
Poor pay decisions.
Inaccurate pay conversations that create retention risks.
More work for HR/Reward handling a multitude of questions.
Smooth transition to your adjusted pay approach with confident, empowered managers.
Going it alone
Frequently asked questions
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Yes. They're designed with this in mind so you can easily clarify local legal differences in your communications.
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Simply adjust the toolkit by either:
Having a single template which contains sections for different locations, or
Outlining your overall approach and sharing the toolkit and guidance tools with each location so your local HR teams can update relevant sections to reflect local legal differences.
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No. The templates are currently available in English only.
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Many organisations want to do more than meet the requirements, so the templates are written with this in mind. Simply choose between the legal minimum and ‘beyond compliance’ option in each section to reflect your chosen approach.
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It took over 100 hours to create the toolkit as an experienced reward communications consultant. You don’t need to do that, and organisations with up to three locations will be able to complete the full set of templates within a few hours.
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Yes. Fully written packages start from £800+VAT / Euros 925. Just contact me so we can set up a call.
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Yes. We work with several reward consultants who can assist you with the analysis and finding the pay approach that’s right for your organisation. Get in touch for more information.
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Our toolkit contains short videos with best practice writing tips to help you avoid the jargon. We also offer communications training and coaching sessions for those needing a little more help.
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Yes, they will. Pay training is often overlooked for managers, so the toolkit includes knowledge your managers need to enable effective pay decision making.
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Internal comms are rarely experienced at communicating pay messages. These templates make their job easy. They provide the guidance you and the internal comms team need to create comms you can align with company values and strategic messaging.
We recommend you work closely with them to provide the technical insight they’ll need to adjust the toolkit and reflect your chosen pay approach.
Complete, compliant and quick to customise
Start rolling out your pay transparency comms tomorrow - get your templates today.