As part of Royal London’s compensation and benefits team, I was responsible for communicating the new recognition and reward scheme. The guide was based on research into recognition and reward best practice and sold the business benefits of the scheme to leaders.
With a broad audience, ranging from customer services supervisors to actuaries and senior managers, the content needed to be detailed yet easy to understand. The tone of voice aligned with the internal brand guidelines.
The following copy provides excerpts from the complete guide.