We developed a social media content plan to promote an event called Millions Missing, named after the millions of people missing across the globe due to the devastating illness ME/CFS. Part of a day of global protest, it was the first time this event had been held in Manchester.
With only a small social media following of around 100 people, the results of the plan were amazing with 300 people in attendance on the day. The social content plus press releases resulted in coverage on local radio stations Key103 and Heartfm plus a dedicated section on ITV’s Granada 6 o’clock news.
And some of the content also went viral as in the following examples.
Copy and Results
The copy below was supported by imagery showing the wide-ranging symptoms and impact of the illness.