Email Sequence Promoting Content

Background

REPL are a global digital software consultancy who wanted to make the most of their US mailing list by promoting a piece of content I wrote for them. The audience was already familiar with the system being discussed in the article.

I crafted an email sequence promoting the article taking four different angles to capture a range of interests. Each email was sent at a different day and time.

Copy

Email 1

Subject line: Want to give your managers more time?

Dear [FIRST NAME],

Give your managers more time and less administration with next-generation workforce management (WFM).

Find out how in our latest article where we explore:

  • What artificial intelligence (AI) and machine learning (ML) are and how they interact

  • How they combine in advanced WFM to:

    • remove unnecessary human interaction

    • spot patterns that can’t be detected by humans

    • help you act on the results quickly and effectively

    • create time for other priorities

  • Five real-life examples of cutting edge workforce management in action


Workforce management technology is critical to the health of your business. Find out how you can leverage the next generation and get ahead of your competition.

Read the article here.

[Sign off]

P.S. Finding an experienced consulting team is critical to a successful WFM implementation. Talk to one of our team on [phone number] to find out how we can help.

Email 2

Subject line: Claim your free AI business assessment

Dear [FIRST NAME],

How can AI help your business achieve maximum compliance and prevent unnecessary exposure? Read our latest article to find out.

We explore how workforce management systems are becoming smarter with:

  • Artificial intelligence (AI) and machine learning (ML) enhancements

  • Built-in rules that ensure labor laws and people processes are automatically adhered to

  • Enhanced compliance, reduced risk and improved productivity for your business


Free Business Readiness Assessment

Is your business ready to leverage the benefits of AI and machine learning?

Take advantage of our complimentary process and systems assessment to identify areas for improvement and avoid risk. The assessment includes:

  • An initial call to review current processes, systems, challenges and anticipated future objectives

  • An on-site discovery session with system owners and users

  • Review of findings and suggested path forward

The 3-step assessment has helped organizations like yours identify new efficiencies and build a business case for future initiatives.

This offer is only available during September and October. Get in touch to schedule your assessment on [phone number] or at hello@replgroup.com.

[Sign off]

P.S. The road to compliance doesn’t have to be difficult or time-consuming with artificial intelligence and machine learning on your side.

Email 3

Subject line: Is your business ready to leverage artificial intelligence? Find out - free!

Dear [FIRST NAME],

Which of the following describes your business?

  1. We know artificial intelligence (AI) and machine learning (ML) enhance productivity but our project has stalled

  2. We want to leverage AI and ML but we don’t know how

  3. We don’t know what this technology is or how it impacts us

you answered 3, take a look at this article.

If you answered 1 or 2, claim your free AI / machine learning assessment.

We’ll take you through:

  • An initial call to review your future objectives and current processes, systems and challenges

  • An on-site discovery session with the owners and users of your workforce management system

  • A review of our findings and suggestions to help optimize productivity and efficiency

This 3-step process has given leading organizations greater visibility of their business processes and identified new ways to drive efficiency. All while building a foundation for future initiatives.

There’s no cost as long as you book during September and October. And there’s no obligation to engage any of our services. Get in touch today by calling us on [phone number] or emailing us at hello@replgroup.com.

We look forward to speaking with you,

[Sign off]

P.S. Our AI and ML-enabled WMS saved a leading European retailer £3m. Read the case study here. (LB: Perhaps feature this message more prominently?)

Email 4

Subject line: Take care of food service labor law compliance with AI

Dear [FIRST NAME],

Food service labor law compliance doesn’t have to be challenging. Implementing the right WFM ensures:

  • Complex labor laws and regulations are captured and integrated into your business processes

  • Company-wide visibility and integration of data

  • Enhanced efficiency and profit

  • Reduced exposure and risk

A WFM powered with artificial intelligence and machine learning can deliver all this. Find out how in our latest article.

Your free AI/machine learning assessment

Find out if you’re ready to be AI-enabled. In this no-cost assessment we’ll take you through:

  • An initial call to review your future objectives and current processes, systems and challenges

  • An on-site discovery session with the owners and users of your workforce management system

  • A review of our findings and suggestions to help you optimize your efficiency

This 3-step process is enhanced by our significant food service experience which enables us to anticipate trends and extract maximum benefit while remaining compliant. All while building a foundation for future initiatives.

There’s no cost, as long as you book during September and October, and no obligation to take up any of our services.

Evolve your business today by calling us on [phone number] or emailing us at hello@replgroup.com.


We look forward to hearing from you,


[Sign off]


PS - check out how AI helped one food services company take care of labor laws.

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