Busy Bins are a north-west success story with a plan to expand their private waste collection business nationwide. The copy I wrote for the franchise prospectus is the first step on this journey.
Aimed at an ambitious audience that wants to achieve, the brochure aimed to inspire people to get in touch to find out more while also weeding out any time wasters. The copy is written using the voice I created for the brand: warm, next-door-neighbourly, with a touch of gentle humour. Puns were very much ok.
[Front Cover - page 1]
Get Ready for a Fantastic Franchise Opportunity
Busy Bins - Franchise Brochure
[Enticement - page 2]
Your Time – Your Opportunity
You’re wasted in your current job.
You’re ready to bin it all off and be your own boss.
You’ve seen your hard work line other people’s pockets.
Now it’s your time to build your own business and reap the rewards.
[Background – page 3]
Our Story, Your Story?
Reading this brochure is your first step on the road to independence. And it’s about having your cake and eating it.
How so? Well, this is an opportunity to be your own boss and grow your own business, all with the support of someone who’s been there and done it before.
You’re probably feeling excited and maybe a bit nervous. Which is completely understandable when you’re about to take charge of your future.
It’s exactly how I felt when I started Busy Bins. Like you, running my own business was my dream - I just needed the right opportunity to come along.
When my local council reduced the number of rubbish collections, I could see a gap in the market big enough to drive a rubbish truck through. And I took my chance.
That was back in 2015. Since then, the business has grown and grown. Now I employ 12 people, cover four boroughs in Greater Manchester and keep over 500 customers’ driveways clean and tidy.
An Opportunity Not to be Wasted
This isn’t a one-off opportunity. More than three quarters of English councils pick up household rubbish just once a fortnight with more planning to do the same.
Yet families on your doorstep continue to produce the same amount of rubbish. And they’re willing to pay for someone to take it away.
Now I’m opening the door for you with the opportunity to take on a Busy Bins franchise in your area. It’s your chance to have the freedom of being your own boss with the comfort of a larger company’s support. Like I said: having your cake and eating it.
So, if you’re ready, hop on-board, watch your boss disappear in the rearview mirror and look forward to new opportunities on the road ahead.
Founder, Busy Bins
[The Opportunity – page4]
Money to Be Made - On Your Doorstep
Wherever you are in the UK, council cuts mean there’s a tonne of opportunity to turn trash into cash right on your doorstep.
And this isn’t a flash in the furnace. Look beyond the bins and you’ll see an exciting chance to provide an important local service with the potential for growth over the long term.
76% of UK councils run fortnightly rubbish collections (The Guardian)
More than 2.6m households are impacted by excess waste (The Telegraph)
Over 1m families have their bins collected just once every three weeks (The Telegraph)
⅓ of the UK public have complained about waste issues to their council (Chartered Institution of Wastes Management)
“We’re avid recyclers yet we always have more rubbish than the three-weekly collection can handle.” Julie, Oldham
Current Job Not Your Bag?
Working for someone else can be frustrating, unsatisfying and a bit, well, rubbish.
But I know that striking out alone feels daunting and risky. That’s why more people than ever are taking on the far safer bet of a franchise.
UK franchises employ 621,000 people in the UK
97% of franchises make a profit
50% of franchises turnover more than £250,000 a year
Ref: British Franchise Association and NatWest Franchise Survey 2015
Whether you’re a canny North Easterner or a sharp-witted South Westerner, there’s an opportunity for a successful private waste removal service near you.
[The Opportunity – page 5]
Exactly What it Says on The Bin
Being part of the Busy Bins family makes everything easier. Our proven way of working means banks are more likely to lend to you. And the Busy Bins support team will take on the truck-load of tasks that come with running a company.
All this will give your business its best chance of success.
Your Slice of Something Bigger
Your Busy Bins franchise opportunity is a ready-to-roll business in a box. You’ll be supported all the way from applying for your license to hitting the road and bringing in the pounds.
We’ll make sure you’re primed for success by helping you:
Complete your business plan and apply for finance
Get hold of your operating licence and insurance
Buy or lease your truck
Become a waste disposal expert with our top training course
Promote your service with fully branded marketing and a local PR launch
Look the part with Busy Bins clothing for you and your crew
You’ll also benefit from bulk purchasing making your operations leaner and more profitable. And, as part of a recognised brand, you could even secure national contracts you’re less likely to get on your own
Simple Sign-up Systems
Our slick, fully-supported website is the business and it will help you bring in the business too. Your customers will be able to sign up and pay for your services online giving you a healthy cash flow from the start.
As the jobs come pouring in, we’ll help you plan and set up your rounds. Then all you need do is shift gears and jump into action.
[The Opportunity - p.6 ]
Let’s Talk Money
We’re a uncomplicated bunch at Busy Bins and we like to keep things simple. Which is why we’ve got one affordable franchise package.
These figures are here to give you an idea of the income you could expect to generate.
[Year one investment costs and projected earnings table]
[What Else Is In It For You – page 7]
What Else is in it For You?
Busy Bins is a proven business where the finances add up. But you’ll get so much more than money from running a Busy Bins franchise ...
A rare chance to build something of your own
An opportunity to put in the hard graft and generate even better returns
Be part of making your community a cleaner, safer place to live
Create jobs and employ local people you want to work with
Be your own boss, set your own hours
Go to work on your doorstep
Be part of a nationally recognised brand
Enjoy watching the business you’ve invested in grow
One of the main advantages of becoming a Busy Bins franchisee is the in-depth training we provide.
Once your application has been accepted, our four-week training course kicks in. You’ll learn everything you need to know through a mix of classroom and operational teaching.
From marketing and PR to planning and delivering your rounds, it’s all in there so you won’t make the same mistakes I did!
You’ll finish the course feeling fully informed and confident you’ve got the knowledge to make your business a success.
And, just in case you forget something while you’re out on the road, we provide an operational manual for in-wagon support.
[What Else Is In It For You – page 8]
Your Business - Our Business
Because your business is our business too, the Busy Bins team will always be on hand to help. From our first conversation all the way through to developing a fully supportive, long-term business relationship.
We want you to be as happy as you are successful, which is why we do everything we can to look after each and every member of our team.
Unlike other franchises, you’ll be able to pick up the phone and talk directly with me, Josh, the founder of Busy Bins.
You can ask all those burning questions and pick my brains to help you over any speed bumps that crop up along the way. Your success is my success, so I’m here to help any way I can.
You’ll also be fully supported by our friendly back-office Busy Bins team.
From HR and IT to Accountancy, Marketing and PR, there’s a specialist ready to help whenever you need them.
Customer Services - Maximising your sales and helping customers while you’re out and about
Marketing and PR - To get your business in the spotlight and keep it there
Human Resources - Keeping you on the right side of the law
Accountancy - Doing the sums so you don’t have to
Health and Safety - Making sure you, your team and the public are safe
Super-slick IT - High quality online systems that are always up and running
Business Consultant - Helping you write your business and keeping you on-track with your strategy
Transport Consultant - Supporting you to secure your operating license and keeping you compliant with regulation
Vehicle Repairs - Getting your truck ready to roll and ensuring it stays that way
“Busy Bins are superb, the customer services staff especially. I will definitely be using and recommending you a lot.” Lisa, Bur
[Who We Want – page 9]
Have You Got What it Take to Run a Busy Bins Franchise?
You may have worked in the waste industry before. Perhaps you’re ex-services or you’re experienced in another, completely unrelated job.
That’s fine! You don’t need experience to take on a Busy Bins franchise. We’re looking for people who have the right qualities to turn trash into cash.
Check out the following criteria and, if you tick all the boxes, get in touch.
Friendly and customer focused
Reliable and committed
Able to form a plan and deliver it
Hold an HGV license or can hire someone who does
Able and willing to promote your business
[Why This Opportunity? – page 10]
A Sure-Fire Way to Start Your Business
The media knows a good story when they see one.
That’s why we’ve been featured in a range of national newspapers and on TV and radio.
Our story has captured the public’s imagination and got our brand and knowledge of our service out there. Which means we’ve laid the groundwork for your business to be a roaring success.
We find that most of our customers use our service once and keep coming back for more. That means more money in your pocket month after month, year after year. And as you secure new customers, your business will keep on growing.
“Absolutely fantastic! No more black bags piled high and stinking or trips to the skip. Best decision I made to order weekly collections. Thank you Busy Bins!” Jo, Bury
Don’t Refuse an Opportunity This Good
In my experience, proven opportunities don’t stay open for long. At the moment there’s hardly any competition for a winning, binning formula.
That means you could swoop in and be first to market, establishing yourself as the private waste collection agency in your area.
Working with Busy Bins means you’ll be part of a UK-wide family. We’re a down-to-earth, friendly bunch and we’re ready to welcome someone like you to share the success we’ve already had.
[Call To Action – page 11]
Are You Ready to Crush It?
Starting your own business. Being your own boss. Reaping the rewards from your own hard graft.
It’s not all pie in the sky.
It’s a real opportunity to build something of your own with all the support and benefits of an established brand. No faffing around with creating your own marketing materials. No worrying about getting your tax return right.
It’s all done for you with our Busy Bins business-in-a-box approach.
Now you can grab a piece of the pie and have your cake and eat it too.
So what are you waiting for? If you’re ready to get all that junk inside your truck, get in touch.
Find Out More
Simply provide a few details on our website and we’ll be in touch within 48 working hours.
Don’t worry - we won’t grill you and there’s certainly no hard-sell.
It’s just an informal chat to take you through the franchise process and answer your questions. And there’s no need to make any decisions on the call.
I look forward to speaking with you,
Founder, Busy Bins
[Back cover - page 12]
Don’t Waste Your Potential
Be a winner binner and turn trash into cash with a Busy Bins franchise
Busy Bins, Beehive Works, Hollins Lane, Unsworth, Bury BL9 8AA
Tel: 0161 776 3330